Brian is passionate about creating positive social change within New Zealand. “I firmly believe the power of a well-executed, big idea to create change for people’s lives should never be underestimated.” Previously, Brian was Managing Director and CEO at FCB New Zealand.
Now, in a part time role with VMLY&R as Social Strategist, Brian can focus on what he loves most; helping create significant change using bold communications for NZ society and organisations. During his career Brian led campaigns including mental health, family violence and alcohol reduction, to name a few. He’s also worked with the Reserve Bank, Statistics NZ, Education New Zealand plus a wide range of commercial and retail businesses. His passion for effective communications has been recognized with over 10 gold awards at NZ EFFIE awards plus the internationally coveted IPA gold effectiveness award for campaigns Brian has actively managed.