Much of Dan’s long career has been focused on behaviour-change and public engagement campaigns. He’s written and conceived many campaigns for NZTA and ACC. More recently he’s helped reshape the reputation of the NZ Seafood industry and lead the cultural change around workplace safety through his efforts on WorkSafe. He was also central to the Civil Defence ‘Get Ready. Get Thru’ campaign; one of New Zealand’s most well-known and recalled safety campaigns, which is still in use today. Making work that truly moves people is what motivates Dan, whether it’s safety messages, the antics of Greg Grover from Nova, or any of the considerable number of campaigns he’s helped create.
Creative Director, Wellington