JON BIRD

Jon’s career has spanned continents, decades and departments. He spent his first 20 years in advertising as a Copywriter and Creative Director in Australia, but switched to management after completing an MBA at the Macquarie Graduate School of Management.

Jon became founding partner and ultimately Executive Chairman of IdeaWorks, which was Australia’s fastest-growing agency for several years running. He also served as Director of Retail Marketing for M&C Saatchi and was chairman of trade publication, ‘Inside Retail’. Next came a five-year stint across the other side of the world, where Jon assumed global leadership roles in New York for Y&R, then VML and then VMLY&R.

While in the United States, he was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including ones as diverse as SXSW and the Budapest Brain Bar.

Jon is now back home in Sydney as CEO of VMLY&R across Australia and NZ.

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Chief Executive Officer, AUNZ