Matt has been at VMLY&R Wellington for the past 2 years, since making the move from McCann London. He’s led strategic thinking at a global and local level, for brands including Virgin Atlantic, Subway, PlayStation and Aldi. He brings a broad range of strategic experience and skills, thanks to his time at full service, digital, brand and media agencies.Whatever the channel or challenge, Matt believes the best solutions are delivered by working in collaboration and bringing everything back to human truths. Since moving to Wellington, Matt has worked extensively on behaviour change thinking with many Government clients including the MSD, HPA, EA.
Planning Director, Wellington