Paul’s 17 years’ experience has made him an expert in the psychology of design. He knows what people want to look at and how to deliver it.
His expertise is centred on digital transformation, customer research, experience strategy, innovation, user experience and service design. He uses practical, human-centred design techniques to help VMLY&R provide their clients with engaging and delightful experiences and to identify new sustainable revenue streams for the future.
Chief Experience Officer, AUNZ