Sophie is endlessly excited about the ever-evolving world of social media. With an innate insight into digital and social platforms, she works closely with creative teams and external partners to develop content strategies that help businesses to effectively connect with their audiences. She has a particular strength in establishing measurement frameworks as well as testing and optimising creative across a broad range of clients including automotive, payment tech, Government & FMCG. Recent highlights for Sophie include leading the Electoral Commission’s 2020 Elections social media campaign and developing an NZ Government-first Snapchat AR Lens.
Social Media & Content Director