Life Direct - RIP Simon
We needed to revive the brand for those who view death as a distant issue. So, we killed their mascot.Heinz - Geoff
Our brief was simple: introduce Australia to the new can sizes in a way that’s impossible to hate.
Countdown – We can help with that
Creating a fresh platform for New Zealand’s largest supermarket chain? We can help with that.WorkSafe - Be a Safe Guy
How we got Māori and Pasifika men talking about safety.The Electoral Commission - Māori Roll
Rangatiratanga. Political empowerment for all Māori of voting age.Health Promotion Agency - Tooth Fairy
The children’s character who changed parent’s behaviour.The Electricity Authority - What’s My Number Winter campaign
Reaching and motivating everyone to check their number.
WORK
Creativity That Connects
A Connected Brand is one that lives richly in people’s lives by engaging with them on an emotional level - whenever and wherever they are, delivering enjoyable experiences, and inspiring them to connect with others.
By finding the intersection between what is important to people and what is true to brands and social issues, we create ideas, content, platforms and experiences that are meaningful.
Explore our highly effective work to see how we unite people through creativity, technology and culture.
