Research, and our own personal experience as Kiwis, has shown that people are more likely to think about making their home safer in an earthquake right after a decent shake.
Now, something else happens in that post-quake moment. An API (Application Programming Interface) monitors Geonet quake data. If enough people in a region respond with ‘Felt it’ they get served a campaign to remind them of the promises they made to themselves last time a quake hit.
The first ever campaign triggered by earthquakes also triggers real action, with a big lift in traffic to EQC’s site.
This perfect timing has proved incredibly effective in motivating people to visit EQC.govt.nz to learn how to protect their home and whānau.
Click-through rates jumped by an average of 383% and as high as 1233% on sites like MetService. Traffic from Neighbourly.co.nz saw time-on-site reach 1 minute 57 seconds, all by being there at the right time.