EQC - Earthquake Triggered

  • EQC - Earthquake Triggered

Research, and our own personal experience as Kiwis, has shown that people are more likely to think about making their home safer in an earthquake right after a decent shake.

Now, something else happens in that post-quake moment. An API (Application Programming Interface) monitors Geonet quake data. If enough people in a region respond with ‘Felt it’ they get served a campaign to remind them of the promises they made to themselves last time a quake hit.

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The first ever campaign triggered by earthquakes also triggers real action, with a big lift in traffic to EQC’s site.

This perfect timing has proved incredibly effective in motivating people to visit EQC.govt.nz to learn how to protect their home and whānau. 

Click-through rates jumped by an average of 383% and as high as 1233% on sites like MetService. Traffic from Neighbourly.co.nz saw time-on-site reach 1 minute 57 seconds, all by being there at the right time.

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  • EQC - Earthquake Triggered
  • EQC - Earthquake Triggered
  • EQC - Earthquake Triggered