Countdown – We can help with that

  • Count-down-Header-Auckland
Creating a fresh platform for New Zealand’s largest supermarket chain? We can help with that.

With 180 stores and over 18,000 team members around the country, Countdown is New Zealand’s leading supermarket chain. From a platform of ‘Eat well, for less’, how could we create a fresh new platform to increase the brand love, unite all parts of the business, create purpose for staff, and give the brand a unique tone of voice?  We can help with that.

Strongly customer need focused, the platform ‘we can help with that’ was designed to galvanize all the departments, and demonstrate the ways Countdown was there for New Zealanders in ways big and small. Price confidence? We can help with that. Online shopping? We can help with that. Fresh produce? We can help with that. Sustainable shopping? We can help with that. 

A flexible marketing and communications platform that could work in all channels from brand ads to mailers and point of sale, it also served to guide customer experience instore and online, with lots of helpful ways to select produce, create recipes, prepare for Christmas, or even tackle the bigger issues that were important to New Zealanders, such as period poverty, single use plastic bags, or quiet hours for shopping with autism.

A fresh new brand voice added warmth and humour, and welcomed New Zealanders from all walks of life to create new love and meaning for Countdown.