Ryman Healthcare – Ryman Pioneers

  • Ryman Pioneers
Ryman Healthcare – Ryman Pioneers

Retirement and aged care marketing is full of smiling seniors and caring staff. But what it fails to capture is the true spirit and individuality of this dynamic audience. With the population aged 80+ increasing by 300% over the next 40 years, we needed to create a platform for Ryman that spoke to the game-changing Baby Boomer generation. Ryman Pioneers is a total brand experience platform designed to anticipate this major sector growth.

Featuring real residents from Ryman Villages in New Zealand and Australia, Ryman Pioneers breaks stereotypes while helping Ryman staff reset their sales and customer experience approach and demonstrate their true understanding of what motivates potential customers.

This audience might be retired but they are far from retiring.

The platform is executed in multiple video formats capturing the essence of the Ryman Pioneers and their individual stories, large scale out-of-home, print, radio, real estate sales communications, and on-site sales experiences.

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