We Create Connected Brands
In 2018, Y&R joined forces with VML to create a new brand experience agency.
We are part of a global full-service marketing agency that thrives on creating work that brings people together. We believe everything in the universe is fundamentally connected. Our office is relentless in the pursuit of uncovering and creating inspiring connections that draw all of us closer together.
Resisting the usual ways of seeing, thinking and doing, we question everything. Using data and insights, we reimagine the entire connected consumer experience and create work that brings brands closer to customers, customers closer to communities, and communities closer to the wider world.
Understanding people requires you to truly reach out to them. At VMLY&R Philippines, we dig deeper than demographics, buying habits and budgets. We go beyond finding insights grounded on human truth and develop our strategy from there. Wherever we take the work, our clients know they’re on the right track in creating connections with the customers.
Every brand has a story to tell. We bring these stories to life through a connected consumer experience — interactions that create a genuine, meaningful connection between a person and a brand. In today’s socially connected mediascape, it’s no longer enough to talk to people about our clients’ brands, we want people to talk to one another about those brands. So, we use our insights to craft an honest narrative that not only resonates deeply with people, but also inspires them to be its co-creators.
From a strong core idea, we develop a set of experiences that are a natural extension of the brand. We aim for something that’s as personal as it is innovative, allowing more seamless connections between people. We do so while acknowledging the changing behavior of connected consumers and their always-on expectations of connected brands. Whether it’s a website, mobile experience, or retail space, we use technology in a way that ensures a brand’s story is consistent and impactful at every touch point.