Rey quit law school to work in advertising, about 15 years ago. Yet, he finds himself judging cases all the same. He’s been part of the jury in international and local award shows: from the Philippines’ Kidlat, and Boomerang, to the New York Festivals, AdFest, Spikes Asia, APAC Effies, and Busan Adstars.
He’s been ranked as the No. 1 Creative Director in the country and has consistently placed as one of the top creatives in Campaign Brief Asia’s hottest in the region. He has led teams to award-winning creative and effective work in the biggest industry shows around the world—including our agency’s first ever string of metal hauls as VMLY&R.
Rey maintains a host of secret identities: writing comics, forming bands (6 at the last count), and being chief songwriter and music producer for Mistula, the Philippines’ first and only virtual band, of which he’s also co-founder. He also plays in tournaments and online matches in the Street Fighter servers. Challengers welcome!