THE GOOD MEAT - BRANDING A NEIGHBORHOOD MEAT SHOP

Pilmico
The Good Meat was prepared to perfection from brand name, logo design, packaging to store dress-up.

As manifested in its logo, ’The’ is a cursive handwritten type to share the process that the meat undergoes; gently and expertly handled and packed. ‘Good Meat’ scrumptiously communicates the meaty goodness of the product using a bold font.

The pig icon under it exhibits versatility—which can be easily changed if a new meat product will be introduced (beef icon, chicken icon, or fish icon).


Transforming the usual small-town transport to a merry, tinsel-covered chicken sleigh, it’s the limited edition chicken delivery on three wheels, only from Andok’s.