Relaunching Palmolive’s Triple Sachet

Palmolive is the No. 1 shampoo brand in the Philippines.

One of the agency’s key accounts for decades, the brand is known for its natural ingredients and to be every Filipina’s best friend. While it’s standard that shampoo brands show how they make hair beautiful, Palmolive’s campaigns are always a feast for the eyes as well as the ears. Almost all Palmolive campaigns help shape Philippine pop culture and set the standard for the Philippine hair care industry’s communications.

The brand’s latest effort marks its evolution from dance tutorials to cinematic music experiences.