Palmolive’s campaigns are always a feast for the eyes as well as the ears. Almost all Palmolive campaigns help shape Philippine pop culture and set the standard for the Philippine hair care industry’s communications. This effort maintains Palmolive’s showcase of hair benefit through a cinematic music experience with two young stars and the brand’s signature catchy musical sound.
OUR INTEGRATED SOLUTION & ROLE
VMLY&R creatively integrated local culture and habits of young Filipinos with easy-to-follow choreography and catchy pop music. The music and moves have since been adapted into a TikTok challenge.
VMLY&R managed the project and supervised each step of creative development and production, which includes celebrity management.