Effectiveness Wins

Spectrum VMLY&R in Pakistan has been awarded a bronze Effie for its Brite detergent work — a brand the agency helped launch and continues to promote.

In the competitive scenario of household products advertising, Spectrum's work, "Brite will make everything right," proved highly effective in terms of achieving record sales as well as top-of-mind recall — competing against global giants Surf and Ariel. 

Effies Pakistan is an initiative between Pakistan Advertisers Society and Effie Worldwide to recognise and award effectiveness in advertising.

...Read More