A critical thinker and a creative solutions’ provider, Asrar has over a decade and a half of hands-on experience in audio-visual execution, including handling TVC shoots inside and outside of Pakistan. He has spearheaded numerous launch/relaunch campaigns right from concept development to execution and release, along with their 360 communication plans. Along with developing strategic big ideas, Asrar’s primary skills include leading and motivating his team to get the best results, excelling in out-of-the-box thinking and insightful creative solutions for diverse clientele.
Asrar’s advertising career started at Spectrum VMLY&R in 2006 – over the years, his thirst for exposure to new brands led him to also work at Manhattan International and Starcrest Communications for some time. Today, Asrar is a Creative Director here at Spectrum VMLY&R - he has managed creative affairs for clients like Colgate Palmolive Pakistan, Chevron Pakistan, Western Union, Yamaha, Reckitt Benckiser, Zong 4G, UNICEF, Durex, Scotch Brite, State Life, Continental Biscuits, Moneygram, Warid Telecom and Allied Bank, to name a few.