Work

Building Connected Brands Across Industries Nationwide

Based in the bustling port city of Karachi, Pakistan, our full-service agency caters to clients from a diverse range of sectors, from FMCGs to Petroleum, from Healthcare to Insurance. Leading with dynamic, multi-platform solutions through unique, insight-led campaigns, we are proud to share some of our award-winning work.

  • lemon max 3X

    Lemon Max Liquid – The power of 3

    Highlighting the power of one drop of lemon’s grease cutting power, Spectrum...
    Highlighting the power of one drop of lemon’s grease cutting power, Spectrum VMLY&R helps Lemon Max Liquid communicate its promise of great efficacy and long-lasting dishwashing in times of hard-hitting inflation
  • Caltex

    Moving Forward with Genuine Passion

    The Caltex Star is the mark of trust for millions of Pakistanis as they move...
    The Caltex Star is the mark of trust for millions of Pakistanis as they move forward in their everyday journeys.
  • colgate herbal

    Colgate Herbal – Healthy gums, strong teeth – naturally!

    From ‘Aaaah’ to ‘Aha!’ – Spectrum VMLY&R helps Colgate Herbal communicate its...
    From ‘Aaaah’ to ‘Aha!’ – Spectrum VMLY&R helps Colgate Herbal communicate its promise of Stronger Teeth, Healthier Gums with a fresh new communication approach
  • Brite KV

    Brite Sab Right kardega

    Qormay se Karhai tak har daagh wipe kardega! Brite Sab Right kardega
    Qormay se Karhai tak har daagh wipe kardega! Brite Sab Right kardega
  • MF-KV-02-Web

    Refreshing a Market Leader

    From concept to cool execution. This is how we helped Colgate connect...
    From concept to cool execution. This is how we helped Colgate connect...
  • Bonus 10

    What a delightful bonus

    Watch how much difference a little bit of Bonus can make in someone’s life!
  • thumb

    One Month, One Bar

    Wahaj Ali and Madiha Imam shine with their cuteness (and Lemon Max)
    Wahaj Ali and Madiha Imam shine with their cuteness (and Lemon Max)
  • JOVI app

    JOVI App

    Anything, Anywhere, Anytime
    Anything, Anywhere, Anytime
  • sky thumb

    SkyElectric – Taking The Lead

    Becoming Pakistan’s No.1 Smart Solar Energy Company
    Becoming Pakistan’s No.1 Smart Solar Energy Company
  • Bonus Mila Hai Sab Se Zyada

    Bonus Tristar

    The highest selling detergent in Pakistan
    The highest selling detergent in Pakistan
  • Brite Sab Right Kardega

    Sub right!

    Brite reassures consumers that it will set everything right!
    Brite reassures consumers that it will set everything right!
  • Brite Anti-Bacterial

    Brite now fights bacteria

    In Covid times your clothes need protection, too
    In Covid times your clothes need protection, too
  • Protex Range

    Protex karo!

    The virus is still around so keep washing your hands
    The virus is still around so keep washing your hands
  • Palmolive Anti-Bacterial Handwash Liquid

    Safe hands!

    Palmolive hand wash is tough on germs, soft on hands
    Palmolive hand wash is tough on germs, soft on hands
  • Colgate GAC 2020

    Colgate Global Art Contest 2020 – 2021

    Every year, Spectrum VMLY&R teams up with Colgate Pakistan
    Every year, Spectrum VMLY&R teams up with Colgate Pakistan
  • Indus Banner

    SAVING LIVES IN TIMES OF LOCKDOWN

    Our comprehensive and moving digital campaign to help...
    Our comprehensive and moving digital campaign to help...
  • Caltex Star keeps shining

    Caltex Star

    Like stars in the sky shine for centuries, the Caltex Star will shine bright for...
    Like stars in the sky shine for centuries, the Caltex Star will shine bright for decades to come.
  • National Bank of Pakistan App

    NBP Goes Digital

    Now accessible through digital, National Bank of Pakistan
    Now accessible through digital, National Bank of Pakistan
  • Mother and Child

    Greenstar – USAID – Mother’s First Milk

    The purpose of the campaign was to persuade couples...
    The purpose of the campaign was to persuade couples...
  • Gift of lifetime Statelife

    Gift Of a Lifetime

    We all want to feel cared for – and the selfless kindness of strangers can...
    We all want to feel cared for – and the selfless kindness of strangers can transform our lives in ways we cannot perceive.
  • Fly a Kite Find a Child

    Roshni Helpline - Kites of Hope

    To further the message of its cause and safely return children back to their...
    To further the message of its cause and safely return children back to their families, Roshni needed an effective and far-reaching tool to spread its message.
  • Sky-electric-kv

    SkyElectric – Powered by Intelligence

    SkyElectric’s Solar Energy Systems are Powered by Intelligence
    SkyElectric’s Solar Energy Systems are Powered by Intelligence
  • nankhatai-main

    Nankhatai – The Taste of Tradition

    Ultimately, the brand won the US-based Print & Packaging Award and also became...
    Ultimately, the brand won the US-based Print & Packaging Award and also became the first Pakistani brand to be featured on Packaging of the World’s website.
  • SSGC-Banner

    Total Conservation, Zero Wastage

    A great amount of gas is wasted during cooking, while the chef does not even...
    A great amount of gas is wasted during cooking, while the chef does not even realize it. However, when gas shortages occur, it causes the same chef great frustration.
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