Pakistan is known for its great food and people of Pakistan enjoy a wide range of cuisine from paye, nehari to karhai and curry. The use of spices leads to a variety of stubborn stains – a problem for every household. Building on this insight we linked it with Brite enabling every foodie to enjoy their favorite meal without worrying about the stubborn stains, knowing ‘Brite sab right kardega’.
Communication strategy focused mainly on the launch of TVC along with digital content. The idea of using names of different kinds of food stains also allowed us to reach out to a wide cross-section of consumers, especially the homemakers through mainstream channels.