Global Art Contest is an initiative by Colgate, providing a platform for kids to be creative and show what their bright smile means to them – a testament to their bright futures with improved oral health. For parents, it also helps in instilling the value and importance of art in their child’s cognitive development.
The Colgate Global Art Exhibition both celebrates the attending children's spontaneous creativity and honors the parents and children selected from thousands of entries in the contest.
The theme for the Global Art Contest Exhibition was "Time to celebrate Children's Creativity"
Creative on-ground and digital partner, Spectrum VMLY&R is heavily involved in Colgate Pakistan’s Global Art Contest every year. Our role extends from developing the key creatives for the event venue and organizing the complete set up, to choosing the junior and senior judges for artwork review and selection, to creating a complete digital campaign to invite and engage children and their parents, and most importantly, announcing the list of winners to spread smiles across Pakistan. This year, the campaign yielded:
- 122,717 entries from 1018 schools
- Attendance of more than 2,000 people at the GAC Art Exhibition on-ground
Total Reach: Over 4.1 million
Achieved Impressions: Over 6.5 million
Interaction & Engagement: Over 78,958
Video Views: Over 128,389