The Caltex Star is the mark of trust for millions of Pakistanis as they move forward in their everyday journeys. To counter existing fake products in the market, Caltex continues to go above and beyond in ensuring product authenticity for its end consumers with its Anti-Counterfeit sticker, so they can enjoy the journey of life with genuine passion. Recently, Caltex took its Anti-Counterfeit sticker to the next level with an all-new two-factor authentication method for instant product verification.
Taking traditional and digital advertising platforms by storm, Spectrum VMLY&R worked on a 360 degree nationwide campaign for Caltex Pakistan to announce the new Anti-Counterfeit feature and create awareness about the two-factor authentication methods. The campaign rolled out with an informative TVC, followed by radio and print collaterals, and further made a splash on digital for increased visibility and awareness, with both static and dynamic assets. The campaign was well received, and the response to the new anti-counterfeit two-factor authentication feature has been tremendous, proving once again that Caltex is the lubricants brand of choice across Pakistan.