SAVING LIVES IN TIMES OF LOCKDOWN

  • website visitors
  • charity increase
  • website visitors incresed
Idea

Our approach was to have the audience consider the uncertainty of these times and donate much more than required by religious obligation. Our communication was: Open your heart. Be generous with your Zakat.

Taking an emotional approach to engage our digital audience, we connected the front line to the world via social media, with exceptional efforts to facilitate donation collection in COVID times.

We created 4 films each dealing with an area where The Indus Hospital provides a lifeline to those in need: COVID-19, Primary Care, Childhood Cancer and Maternal Care. Our appeal was to donate much more than required by religious obligation.

About the client

A comprehensive healthcare network providing completely free end-to-end services in 52 districts nationwide. TIH plays an essential role in bridging the gap owing to the lack of a strong medical infrastructure, and works to facilitate millions with quality healthcare.

Challenge

To overcome donor fatigue, particularly in light of COVID-19, and help The Indus Hospital generate the funds it needs to continue help treating millions.

Key deliverables

We targeted five global markets, including Pakistan, USA, North America, UAE and Australia. At the same time, platform specific artworks were created for each market. Several posts were made each day to maximize reach and awareness among the right audiences.

The efforts helped gather donations during one of the toughest times of the year and garner astounding results