VMLY&R Poland Hits the Bull's-eye

Group shot of Poland team accepting award

July 20, 2021

VMLY&R Poland recently brought home a Grand Prix at the 16th Golden Arrow Awards, presented by the editors of Media Marketing Polska and the SMB Marketing Association.

The office's cross-marketing campaign for Decathlon and IKEA (see below) not only won the Grand Prix, but was honored with statuettes in the Open, Social Media, and Marketing During a Pandemic categories.

Additionally, "Schools for Equality" for BNP Paribas Bank received a double award in the competition. The campaign, which promotes female role models in Poland.

More on the IKEA/Decathalon work:

Due to the pandemic, over the past 18 months our homes have become workout spaces and yoga studios, among other things. That's why two brands supported by VMLY&R Poland — IKEA and sporting goods retailer Decathalon — teamed up in social media and outdoor advertising to support a healthier life at home. The unique campaign includes IKEA exchanging its slogan, “Welcome to a Better Home,” with Decathalon’s sports-focused tag line — and vice versa. The unexpected collaboration and common ground between the two brands delighted consumers on both sides. 


IKEA and Decathalon logos


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