News

Changes to Come

To lead the future, we stay ahead of it. We examine cultural movements and new possibilities to extract insights about emerging issues and opportunities. We see where the world is going so we can help brands and people change course. Check out what we’re tuned in to and the great work we’re turning out.

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  • Garage x VMLY&R

    ANOTHER DIMENSION FOR GARAGE BEER

  • adidas x VMLY&R - Night

    LIFT YOURSELF INTO OZWORLD

  • T-Mobile x VMLY&T

    T-MOBILE AND SPRING WITHOUT LIMITS

  • VMLY&R x Activia

    DANONE POLAND WITH NEW ACTIVIA BRAND CAMPAIGN

  • VMLY&R x T-Mobile

    T-MOBILE AND DOCTOR STRANGE MIX BOX

  • VMLY&R x Samsung

    SOARING HIGHER #WITHGALAXY

  • Douglas x VMLY&R

    MAKEUP AND MANICURES? NOT THIS TIME

  • First Aid For Humanity

    A FIRST AID COURSE AIMS TO TEACH THAT EVERY LIFE IS WORTH SAVING

  • Samsung x VMLY&R x Zabson

    A NEW DIMENSION

  • T-Mobile x Twitch

    TWITCHING T-MOBILE

  • Samsung x VMLY&R

    ONSCREEN NOW

  • Medium

    TAKE A LOOK BEHIND THE CURTAIN INTO THE TECH WORLD OF VMLY&R

  • T-Mobile x VMLY&R

    T-MOBILE “NOW IT MATTERS”

  • HBO MAX x VMLY&R

    HBO MAX IS LAUNCHED ON NINE MARKETS

  • https://www.lbbonline.com/news/heres-how-polish-creativity-is-fighting-for-womens-rights

    HERE’S HOW POLISH CREATIVITY IS FIGHTING FOR WOMEN’S RIGHTS

  • Hodak x Kukon

    YOUNG POLISH RAPPERS IN THE LATEST T-MOBILE CAMPAIGN

  • VMLY&R x T-Mobile

    REAL-TIME LOVE CONFESSIONS IN THE T-MOBILE VALENTINE'S CAMPAIGN

  • LV

    HOW LOUIS VUITTON FIRST WENT ASTRAY, THEN GOT BACK ON TRACK AND WHY BRANDS SHOULD EXPLORE CULTURE?

  • IKEA X VMLY&R

    LIFE YOU ARRANGE YOUR WHOLE LIFE

  • Meet Up Mode

    WYBOROWA PARTY EDITION

  • t-mobile

    A NEW T-MOBILE CAMPAIGN IS LAUNCHED

  • Netto x VMLY&R

    NETTO SHOPS FOR DIGITAL SERVICES

  • SOS x VMLY&R

    THE POWER OF LITTLE THING

  • ZZ x VMLY&R

    ACHIEVING PLASTIC NEUTRALITY

  • VMLY&R x Danonino

    DISCOVER YOUR SUPERPOWERS WITH DANONINO

  • VMLY&R DAY 8 | SECRET SHOW

    VMLY&R DAY 8 | SECRET SHOW

  • Commerce

    VMLY&R COMMERCE RELEASES HOLIDAY TRENDS REPORT

  • VMLY&R Chritmass

    COUNTLESS GIFTS!

  • LBB Online x Dawid Szczepaniak

    HIGH FIVE: POLAND

  • VMLY&R x BALLATNIE"S

    BALLANTINE'S “CHRISTMAS. I DO IT LIKE THIS"

  • Fantasia x VMLY&R

    DANONE INTRODUCES FANTASIA IN THE FORM OF A BAR

  • SOS x VMLY&R

    VMLY&R WITH A CAMPAIGN FOR THE SOS CHILDREN'S VILLAGES ASSOCIATION

  • Actimel x VMLY&R

    ACTIMEL:  COLLECT MINIONS AND BUILD IMMUNITY!

  • T-Mobile Black Week

    T-MOBILE'S BLACK WEEK OFFER

  • Xmas x VMLY&R

    T-MOBILE GIGA CHRISTMAS OPENS A GENEROUS SACK OF GIFTS

  • MIX BOX x VMLY&R

    IT’S TIME FOR CHRISTMAS MIX BOX

  • IKEA x VMLY&R

    IKEA TEEN ROOM

  • Anna Klamecka

    FAME, PLEASE

  • adidas x VMLY&R

    adidas Inspires the World of Women's Football to Overcome Barriers and See Opportunities

  • shops+

    Driving Rapid Business Growth with Shops

  • adidas Blue Version x VMLY&R Poland

    adidas Originals Opens a New Chapter with the Launch of the Blue Version Collection

  • T-Mobile x VMLY&R

    T-Mobile Free Entertainment - a Different Streaming Service Every Month for Free

  • Graphic that reads "Unite for Good"

    VMLY&R Unites for Good on Worldwide Foundation Day

  • VMLY&R x Danio

    New Danio Surprises with Food and Taste!

  • VMLY&R x Small Hunger

    JOINING FORCES TO FIGHT FOOD WASTE

  • VMLY&R x Lidl

    The Art of Not Wasting Food with Lidl

  • T-mobile x VMLY&R x RL9

    Robert Lewandowski in the Latest T-Mobile Campaign

  • Galaxy Awards x VMLY&R

    REWARDING CREATIVITY

  • VMLY&R Polax x Wyborowa x Prosto

    Prosto from the 90s - A New Campaign for the Wyborowa Brand

  • Dariusz Andrian

    5 Minutes with… Dariusz Andrian

  • adidas x VMLY&R x PZPS

    adidas dresses volleyball players of the Polish National Team

  • VMLY&R x adidas Forum

    adidas Forum Celebrating Those Who Turn an Open Mind into a Way of Life

  • VMLY&R x BNP Paribas

    PROMOTING FEMALE ROLE MODELS IN POLAND

  • VMLY&R x adidas Stay in Play

    VMLY&R and adidas Breaks the Taboo About Sports During Menstruation

  • VMLY&R x Z Lottery

    A New Lottery in Zywiec is About to Start

  • VMLY&R x Desperados Lottery

    Tidal Premium to Be Won in the Desperados Game

  • VMLY&R x Cashless

    Foundation Cashless Poland Launches Latest Campaign

  • adidas x Parley x VMLY&R

    Run for The Oceans with VMLY&R Poland

  • VMLY&R x IKEA - Livestreaming Shopping

    SHOP FOR HOME FROM HOME

  • VMLY&R x Joushua Vides x Ballantine's

    Iconic Bottle with Monochromatic Style

  • VMLY&R x Zywiec Zdroj - Stay Hydrate

    Stay Hydrated with Zywiec Zdroj

  • VMLY&R x adidas - Stan Smith Forever

    adidas Stan Smith in Augmented Reality

  • VMLY&R x Samsung - U Can

    With Galaxy You Can

  • VMLY&R x Samsung - FC

    Samsung "For the Convenience"

  • VMLY&R x Highly Sparkling Water Żywiec Zdroj

    SPARKLING HEALTHY HYDRATION

  • VMLY&R x TikTok x Samsung

    First branded TikTok livestream in Poland

  • IKEA x WWF x VMLY&R Poland

    YES! FOR CLIMATE EDUCATION IN SCHOOL

  • Żywiec Zdroj Nude x VMLY&R

    A SUSTAINABLE WATER BOTTLE BREAKTHROUGH

  • Small Hunger x Twitch x VMLY&R Poland

    Fighting Small Hunger

  • VMLY&R x Cannes Lions x Dawid Szczepaniak

    Dawid Szczepaniak in the jury of Cannes Lions 2021

  • Stan Smith x VMLY&R Poland x Vogue

    adidas Stan Smith Local Launch in Vogue Poland

  • Dancing robot

    Heyah 01 Launches with A New Subscription Offer

  • Board Game Wyborowa x VMLY&R

    A GAME WORTH A SHOT

  • Absolut

    ROCK ON, POLAND

  • Watch Us Move - VMLY&R Poland

    Ewa Chodakowska and Vanessa Florczak in the Latest Watch Us Move Campaign for adidas

  • Design Dream x VMLY&R Poland

    VMLY&R Poland Supports IKEA on "Design Dream. Interior Duel"

  • ZX 2K BOOST Pure x VMLY&R

    The ZX 2K BOOST Pure Model from adidas Originals

  • Żywiec Zdroj 100% x VMLY&R

    Zywiec Zdroj Launches a New Campaign Celebrating The Collection of 100% Plastic

  • Specjal 1000 x VMLY&R Poland

    Win in The Lottery with Specjal Beer

  • IKEA x VMLY&R - 60'

    IKEA With Poland for 60 Years for Good and for… Better

  • Desperado Straweberry Margarita

    Less Alcohol, Same Party Fever

  • SOS x VMLY&R

    The Power of Little Things

  • W is for Woman

    A month to celebrate the impact women make every day

  • David Beckham

    Charge yourself up with adidas ULTRABOOST 21

  • Danonino x VMLY&R

    Danonino's brand hero teaches kids about immunity in the AR world

  • Decathlon x IKEA

    TEAMING UP FOR HEALTHIER HOMES

  • Gerety Awards Jury Poland

    The Gerety Awards Releases Full Global Jury

  • Senior on hold

    Actimel reminds us we have power together

  • SOS_Poland

    Bringing cyberbullying to light

  • BALLANTINE'S_VMLY&R POLAND PRO8L3M BRODKA

    RAPPING TO REPRESENT BALLANTINE'S

  • Decathlon_pl

    RUNNING START TO A NEW YEAR

  • VMLY&R Day

    POLAND CELEBRATES 2020 SUCCESS WITH VMLY&R DAY

  • szp

    VMLY&R POLAND GIVES BACK FOR "SZLACHETNA PACZKA"

  • scs

    SWAPPING POLAND AND SOUTH AFRICA

  • douglas vmlyr poland

    VMLY&R Wins Douglas Perfumery Business

  • absolut vmlyr

    Absolut with the "You Can't Choose Too Well" campaign

  • adidas zx 2k boost v2

    VMLY&R with another oddly satisfying campaign for adidas ZX 2K BOOST

  • ecomm vmlyr Poland

    It ain’t easy to be wheeze. Ecommerce complexity for CPG brands

  • Piotr Osinski VMLY&R Poland

    Piotr Osinski Mentors at D&AD New Blood Academy

  • NN VMLY&R Poland

    Nationale-Nederlanden & VMLY&R Poland Ask ‘When Was the Last Time You Took Care of Yourself’ in New Campaign

  • lions live ok

    VMLY&R POLAND AT LIONS LIVE

  • trash store adidas

    SNEAKY MESSAGE ABOUT PLASTIC POLLUTION

  • what have I learnt

    What have I learnt about the advertising from COVID-19 denialists?

  • Unbox the strange VMLY&R Poland

    DOUBLING THE BOOST FOR ADIDAS

  • Heyah01 VMLY&R Poland

    HACKING THE SYSTEM FOR HEYAH 

  • adidas x vmly&r poland

    RUNNING START FOR VMLY&R WITH ADIDAS

  • daro

    VMLY&R Poland’s Dariusz Andrian Elected for Second Term With SAR

  • Maffashion Samsung Z Flip VMLY&R Poland

    FLIPPING GREAT WORK

  • AR filter VMLY&R Poland

    Who are you in an advertising agency?

  • technology evolution

    Technology evolution: how to address business needs in COVID-19 times

  • the new normal

    The New Normal: How Social Media Will Change in 2020?

  • Challenging Paradoxes

    CHALLENGING PARADOXES DURING COVID-19

  • absolut x VMLY&R Poland

    ABSOLUT VICTORY FOR VMLY&R POLAND

  • e-comm vmlyr poland

    E-commerce in the face of coronavirus – what can we expect?

  • VMLY&R Poland x Ballantines

    RAISE A GLASS! VMLY&R POLAND WINS BALLANTINE’S

  • Hand reaching out

    Emerging Stronger

  • Pawel Loedl

    Creativity Starts Now

  • Tightrope walker balancing

    Mastering the Balancing Act Between BX and CX

  • Panelists, including VMLY&R, on stage at CES 2020

    FUTURE FORWARD AT CES

  • proudly said

    VMLY&R PROUDLY SAID: NEW PODCAST SERIES

  • Scholz & Friends and VMLY&R logos

    VMLY&R and Scholz & Friends group develop strategic alliance

  • WATW_logo

    VMLY&R: Women Around the World

  • four polish creatives

    Four Polish Creatives Talk About The Ad Scene Across The Globe

  • VMLY&R DAY 6 photo 1

    VMLY&R DAY IN POLAND

  • Kozina

    LBBOnline: The Witcher: An Ode to Polish Creativity?

  • SOKOL VMLY&R Poland ON Your Terms

    VMLY&R TOPS POLISH YOUTUBE ADS

  • LAYS GET INTO MOVIE WITH LAYS

    GET INTO MOVIE WITH LAYS

  • VMLY&R KC Celebrates Worldwide Foundation Day

    VMLY&R Celebrates One Year Anniversary With Worldwide Foundation Day

  • The Last Ever Issue

    The Drum: Glass Lions Awards Honor Campaigns for Change that Challenge Gender Stereotypes

  • michal wolniak

    Michal Wolniak as Member of Brand Council at Superbrands Poland

  • OTW

    ADWEEK: THE TOP 15 STUNTS AND INNOVATIONS OF 2019 [THE LAST EVER ISSUE]

  • campaign

    Ad of the Year: Campaign US' favorite ads of 2019 [THE LAST EVER ISSUE]

  • Agata VMLYR PL

    Drawing Strength From Work and Culture

  • szlachetna

    VMLY&R POLAND GIVES BACK FOR "SZLACHETNA PACZKA"

  • The Last Ever Issue Adweek

    Creative Director’s Choice: RPA’s Sarah May Bates on ‘The Last Ever Issue’

  • Australia Day

    G’DAY VMLY&R POLAND — SURPRISE SISTER CITIES PARTY

  • fcabPL

    Michał Wolniak, VMLY&R President & Head of Advisory, became a member of Poland’s Facebook Client Advisory Board

  • Dawid Szczepaniak

    GoldenDrum: CAN CREATIVES REALLY CHANGE THE WORLD?

  • voteforlove

    LBBOnline: VMLY&R Is Voting for Love in the Polish Elections

  • The Last Ever Issue Adweek

    AdWeek: This Cannes Glass Lion Grand Prix Winner Bought a Porn Magazine in Poland to Shut it Down

  • CAMPAINGBRIEF: THE LAST EVER ISSUE

    Campaign Brief: VMLY&R Awarded Glass Grand Prix for ‘The Last Ever Issue’

  • Andrew Dimitriou, CEO VMLY&R EMEA

    VMLY&R Announces EMEA Executive Leadership Team

  • Inspiring Young Talent

    Inspiring Young Talent

  • 25 Legendary Personalities of the Polish Media and Marketing Industry

    25 Legendary Personalities of the Polish Media and Marketing Industry

  • vmlyr day 5

    VMLY&R Day in Poland

  • New VMLY&R logo.

    WPP creates new brand experience agency VMLY&R

  • Samsung missed spaceflight

    The Drum: Creative Work of the Week: Samsung gives Polish astronaut the spaceflight he never caught