ABSOLUT VICTORY FOR VMLY&R POLAND

absolut x vmly&r poland

Since the beginning of May, VMLY&R Poland has been responsible for marketing Absolut Vodka, a Pernod Ricard brand. Absolut is the third Pernod Ricard brand in the office’s portfolio; others include Wyborowa Vodka and Ballantine's Whiskey. As a result of winning the business, VMLY&R Poland is leading planning and implementation of digital projects and in-store activities. The agency is responsible for digital strategy and creative, social media communications, building brand visibility at points of sale, production of campaign assets, and media planning and influencers.