Actimel launches a regional campaign with the Minions in the leading role. Activation appears on four European markets: German, Spanish, Portuguese, and Italian. Consumers have four levels of mobile game related to the world of Minions – the main character of the brand’s new campaign. VMLY&R Poland is responsible for the creative concept, operation strategy, mobile application preparation, digital materials development, e-commerce, and POS. The activities will be carried out until the end of 2021.