For Fall/Winter 2021, adidas Originals has once again reimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who are redefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, the latest Forum collection is informed by an innate ethos of unapologetic amateurism and the irreverent spirit of never being afraid to experiment with new ideas.
For local launch of the product in Poland, VMLY&R collaborated with rapper Young Igi, a pair of sneakerheads - Kamil Tomaszewski (InstaBaks) and Renata Klimczak (Pani Kotta), photographer - Kasia Mikołowicz (dscll) and a duo of TikTokers - Sebastian and Hubert Kuca (Twins Style). On their channels you can see videos created for the campaign. Young Igi will also appear on a mural in the center of Warsaw.
This season’s Forum offering is inspired by the innate essence of the 1980's. Championing those who never cease to express themselves, the iconic Forum sneaker has been reimagined in three distinct new looks — each one drawing on the silhouette’s heritage. First up, the Forum Exhibit Low features all the sneaker’s classic elements wrapped into a low profile look, matched with a removable strap, a luxe white leather upper with red accents and navy blue details, as well as a court-ready rubber outsole. Meanwhile, the Forum Exhibit Mid comprises a similar approach, this time in a mid-cut silhouette, and is available in a striking pastel blue colorway. The iconic Forum Low rounds out the collection, elevating the sneaker’s classic look with a basketball inspired white, navy, red, and yellow colorway.
In addition, for Fall/Winter 2021 adidas Originals pays homage to the timeless sneaker’s roots by reintroducing modernized versions of the Forum Mid and the Forum Low in the silhouette’s quintessential white and blue colorway.