Building on the values of With Women We Run movement, adidas Poland partnered with Centrum Praw Kobiet, Poland’s key NGO focused on women rights, and launched a bold campaign to change the culture of sport and encourage men to become life-long allies for those, who suffer from harassment and prejudice.
As many women feel unsafe running in dark winter months, they often use only one headphone, to stay alert and aware of their surroundings. Based on this observation, we’ve launched symbolic Spotify running playlist with hidden messages and real insights from adidas Running female runners. Their stories could only be heard in one earpiece. Running community manifested support in special Light Runs in three major cities, gathering hundreds of participants, and took part in special workshops that provided attendees with tools to stand up to inequality in sport.