In winter, taking care of immunity becomes extremely important. That is why the Danonino brand (Danone Group) has prepared a campaign in which the brand hero, Dino dinosaur, adored by children, was transferred to the augmented reality. In AR (Augmented Reality), Dino challenges the youngest and educates them on taking care of health and building good habits. The VMLY&R agency prepared the digital activation created for the needs of the Romanian and Bulgarian markets. The VMLY&R agency is responsible for preparing the mobile application, key visuals, and campaign implementation.