In 1984, adidas launched the ZX series, a collection of shoes designed for runners of all types and abilities. VMLY&R Poland recently helped the manufacturer launch a new chapter for the ZX legacy.
Leveraging the oddly satisfying feeling of ZX tech, the work is helping bring back demand for ZX franchise through bold and visible local activation. The campaign also includes digital and social media activities, and the support of popular YouTube and TikTok influencers. The campaign marks the first time adidas in Poland has collaborated with TikTokers. Check it out here.