CES — the International Consumer Electronics Show — is a must-see annual technology conference in Las Vegas that kicks off the year showcasing the latest gadgets, trends and technology. The first CES was held in New York in 1967 and attracted about 17,000 attendees. Today, with more than 200,000 attendees, it is considered the single largest trade show in the United States. In 2020, VMLY&R and our clients were a part of CES more than ever before — including extensive showroom tours, a 'MMXX Mix and Mingle' networking event, and several meetups. Some of the topics covered included “Smart Loves Problems: Accelerate your competitive advantage with weather & AI” with IBM; VMLY&R tech immersions on the “Future of 5G” and the “World of Esports” with VMLY&R Director of Innovation and Partnerships Jeff Danley; a presentation with Google and Forrester at the WPP Terrace on “Designing Brands for the Experience Era” with Jeff Geheb, VMLY&R chief experience officer (pictured above at the right); a private meeting with Amazon for VMLY&R clients; and so much more.