A GAME WORTH A SHOT

A GAME WORTH A SHOT

Wyborowa Board Game

Lockdown is not ideal for getting together. While trying to find oneself in the new reality, it’s easy to forget to take care of maintaining relationships with friends — online and offline. VMLY&R Poland, along with Wyborowa (Pernod Ricard group) and Prosto, turned to house party mode and created an innovative vodka box that turns into a board game — with a soundtrack for your party by Polish musician Wojtek Sokół. The board game includes a QR code, which takes players into augmented reality to explain the game rules and references to music videos of Sokół.

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