Lockdown is not ideal for getting together. While trying to find oneself in the new reality, it’s easy to forget to take care of maintaining relationships with friends — online and offline. VMLY&R Poland, along with Wyborowa (Pernod Ricard group) and Prosto, turned to house party mode and created an innovative vodka box that turns into a board game — with a soundtrack for your party by Polish musician Wojtek Sokół. The board game includes a QR code, which takes players into augmented reality to explain the game rules and references to music videos of Sokół.