The Get-Out-The-Vote campaign "It's Your Choice" - Women's voices matter

More than half of young Polish women declare that they will not participate in the parliamentary elections. Despite knowing the kind of Poland they want for themselves and their loved ones, they do not exercise their voting rights because they do not believe their voices matter. To encourage women to participate in the upcoming elections, the "It's Your Choice" Get-Out-the-Vote campaign was initiated by the Batory Foundation and the Women's Voice Initiative, a group of social organizations working to protect and promote women's rights.

The campaign is being carried out by pro bono partners: VMLY&R agency (campaign concept and execution), Make a Difference Research Institute (conducting concept and slogan research, both qualitative and quantitative), MindShare and GroupM (media planning and buying), SKP Ślusarek Kubiak Pieczyk Law Firm, OneMulti PR (media cooperation), Lifetube (influencer marketing), Vein (post-production studio), and Ztudio (sound studio).

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