JOINING FORCES TO FIGHT FOOD WASTE

JOINING FORCES TO FIGHT FOOD WASTE

VMLY&R x Small Hunger

Small Hunger, the well-known nationwide hero of Danio, a Danone brand, has been intensively looking for new challenges via LinkedIn. Making quite a stir on the Internet, the character even held a press conference to outline his future. The outcome was an unusual collaboration between Small Hunger and Too Good to Go, an app that connects customers to restaurants and stores with unsold food surplus. Together, the brands are working to fight food waste.

VMLY&R Poland is responsible for communication strategy, creative concept, digital campaign production, influencer marketing and PR activities.

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