Mata on the cover of Vogue

Mata on the cover of Vogue Poland.

For the very first time in Poland, and the third time ever in the history of the title, a man was featured on the cover of Vogue. For us, it became a symbol of a three-year-long relationship between adidas and VML&R Poland. During that time, we’ve built a strong pop-culture association with adidas. Bringing nr 1 Spotify artist in Poland and a brand ambassador to the front cover of Vogue is a crowning of our work.

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