For the very first time in Poland, and the third time ever in the history of the title, a man was featured on the cover of Vogue. For us, it became a symbol of a three-year-long relationship between adidas and VML&R Poland. During that time, we’ve built a strong pop-culture association with adidas. Bringing nr 1 Spotify artist in Poland and a brand ambassador to the front cover of Vogue is a crowning of our work.
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