In honor of International Women’s Day and Women’s History Month in March, VMLY&R has planned events throughout the month to celebrate and support women everywhere.
The theme for International Women’s Day this year is #ChooseToChallenge. "Choose to Challenge" highlights the importance of challenging biases and inequality, as well as celebrating women’s achievements.
To bring it to life, VMLY&R Chicago created “W is for Woman,” a campaign that spells out exactly what it means to be a fierce female at VMLY&R. As the agency known for its many letters, this creative reimagines the alphabet — by highlighting one incredible female quality for each of its 26 letters. We partnered with artist Kgabo Mametja to create illustrations, merchandise and more, featuring inclusive illustrations that embody all kinds of women all over the world.
Our goal for March is to empower women and men to challenge and use their strengths and platforms for positive change. For a complete guide to all the events, activities and how to participate for the month, please visit here.