A NEW DIMENSION

FIRST 3D DOOH SPOT IN POLAND

Samsung x VMLY&E x Zabson

As part of its campaign to promote the latest Galaxy S22 series of flagship smartphones, VMLY&R Poland — together with Samsung — launched the first 3D digital out-of-home ad in the country.

The campaign also introduced famous Polish rapper Zabson as the brand’s newest ambassador. The new format debuted on large-format screens located on the Marriott Hotel building on Al. Jerozolimskie in Warsaw.

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