VMLY&R Poland, on behalf of T-Mobile, launched a unique campaign experience focused on those in love on Valentine’s Day. People were encouraged to publish their love declarations in real time on digital out-of-home carriers in Polish cities. To post their love greetings on digital screens, lovers were directed to a landing page to complete a form with their message. The real-time activation published the love notes on screens within five minutes of submission to the dedicated site.