Decathlon, a company in the retail sports industry that offers high-quality, sustainable, and cost-effective products, has chosen VMLY&R Poland as its agency of record. The partnership is off and running. The agency's main task is to prepare and implement unique tactical activations. Decathalon’s goal is to build its brand’s image in the Polish market — as a purveyor of high-quality sports equipment to people of all skill levels participating in a variety of sports.