VMLY&R Poland has been chosen by adidas to provide comprehensive advertising services for the brand in Eastern Europe. Since June, VMLY&R has been responsible for implementing the adidas brand communication strategy along with innovative and creative solutions in the following areas: digital, PR, influencer marketing, social media and events. These activities are currently being led in Poland and the Czech Republic, and work may extend to other VMLY&R EMEA offices in the future.