Sam Altman, CEO of OpenAI, visited Warsaw to give a lecture at the University of Warsaw. VMLY&R Poland prepared a campaign to reach the tech community, scientists, and students interested in AI through private communities and peer-to-peer distribution. For the event, a landing page was prepared along with a social media campaign and dedicated mailings.
A thousand people from the technology field attended the event at the Auditorium Maximum of the University of Warsaw, including participants from outside of Poland, such as investors from Silicon Valley. Since the registration opened, all available spots were filled within two hours.