SNEAKY MESSAGE ABOUT PLASTIC POLLUTION

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The new adidas Clean Classics collection features shoes made entirely from natural and recycled materials. As part of the product launch, VMLY&R Poland highlighted the overproduction and environmental impact of plastic by showing how much we generate every day. On Saturday, Sept. 12, none of the visitors at theWarsaw Sneaker Store could shop there because theentrance and interior of the store were blocked by a mountain of plastic rubbish. The event was accompanied by a digital campaign that ran through the end of September.