TEAMING UP FOR HEALTHIER HOMES

TEAMING UP FOR HEALTHIER HOMES

Decathlon

Due to the pandemic, over the past 18 months our homes have become workout spaces and yoga studios, among other things. That's why two brands supported by VMLY&R Poland — IKEA and sporting goods retailer Decathalon — teamed up in social media and outdoor advertising to support a healthier life at home. The unique campaign includes IKEA exchanging its slogan, “Welcome to a Better Home,” with Decathalon’s sports-focused tag line — and vice versa. The unexpected collaboration and common ground between the two brands delighted consumers on both sides. 

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