Due to the pandemic, over the past 18 months our homes have become workout spaces and yoga studios, among other things. That's why two brands supported by VMLY&R Poland — IKEA and sporting goods retailer Decathalon — teamed up in social media and outdoor advertising to support a healthier life at home. The unique campaign includes IKEA exchanging its slogan, “Welcome to a Better Home,” with Decathalon’s sports-focused tag line — and vice versa. The unexpected collaboration and common ground between the two brands delighted consumers on both sides.