Dariusz Andrian, CEO VMLY&R Poland, was elected for a second term in office as president of SAR - Marketing Communication Association.
SAR was founded in 1997. It brings together companies that deal with professional marketing communications. Currently, this group consists of 128 entities. SAR Marketing Communication Association has for many years been the organizer of competitions and conferences setting standards in the advertising industry. The most important events are: Effie Awards, Innovation and KTR (Advertising Creators' Competition). SAR is also the official representative of Cannes Lions in Poland and the media partner of WARC.