VMLY&R Poland’s Sokol x Samsung “On Your Terms” collaboration was one of the top two ads in the YouTube Ads Leaderboard for Poland in 2019. In fact, the five most-viewed ads on Polish YouTube in 2019 were from VMLY&R Poland. "On Your Terms" inspires consumers not to give in to the status quo and act according to their own rules. During the campaign, local artist Sokol presented a different approach to what work is and how it may look. It proves that you can break free from the rigid office framework and be productive from anywhere, if you have the right tools.