Running seems to be all about grind: training regimes, constant improvement, strict diets, and counting every single metric imaginable: distance, time, pace, calories burned, time spent in certain heart rate zones, and whatsoever.So, what if you don’t fancy the grind and couldn’t care less about beating personal bests?
In its latest campaign “What counts in running is you”, adidas encourages reinventing running around one’s personality. Are you a doggo-jogger? An insta-sprinter? A zen-runner? Make your own running personal, as adidas embraces all styles and motivations. After all, being yourself is all that counts. VMLY&R’s newest adidas campaign includes display and social media campaigns, YouTube branded content by popular influencers, murals by illustrator Adela Madej and a series of running events.
- Number of SM publications: 183
- Total engaged reach/impressions: 13,5 M
- Number of media publications: 152 (Paid & Non-paid)
- Total engaged reach/impressions: 6,66 M