Four popular young-generation creators have been given a task by adidas Originals: remix the past to create the future.
A two-month campaign culminated in an event that the city had never seen before. adidas Club Originals was an extraordinary gathering where special zones were created for each Original: ART, MUSIC, MOVEMENT, and STYLE. Everyone had the opportunity to leave with a personalized t-shirt or even... skin, as we also set up an on-site tattoo studio. Niebo club underwent a complete transformation and, for one day, became a portal to the world of adidas. All of this was done under the quality mark of the DRE$$CODE collective. Welcome to Club Originals!
- Number of SM publications: 110
- Total engaged reach/impressions: 11,2 M
- Number of media publications: 21 (Paid & Non-paid)
- Total engaged reach/impressions: 4,24 M