DON'T BE AFRAID TO BE AFRAID

LINK4

For most consumers, insurance services are boring, the products are unclear and completing the policy paperwork forces you to struggle with long, complicated forms that just no one seems to understand.

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Challenge

LINK4 wants to launch a new product dedicated to moms and their kids. But how can we connect with customers who have so little time and so much on their mind?

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Idea

We have designed a brand new insurance product and adjusted the online sales process to tackle the challenges faced by today's moms.

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Results
  • 162% of the plan in the written premium (20.2% of travel insurance premiums for 2018)
  • 150.5% implementation of the policy plan (20% of the volume of travel insurance sales)
  • Number of LINK4 policies sold to moms only via the Internet amounted to 24.7%
  • 67% of policies werebought by women
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