DRIVING HOME FOR CHRISTMAS

Christmas is one of the most important sales period for Samsung. How to break the glass of cluttered emotional tear-squeezing communication?

  • Samsung XMAS
Background

Christmas is one of the most important sales period for Samsung. The same as for other brands. Gift selling race made Christmas the festival of emotional tear-squeezing ads.

Challenge

How to break the glass of cluttered Christmas communication?

Solution

We have focused on the thing people hate the most and simply made it better with Samsung - the way back home for Christmas. We delivered a fully integrated customer experience: with hero video, DOOH displays and digital ads targeted traveling people. Thanks to a co-operation with Woblink, everyone got a xmas gift from Samsung: free e-books. Because Galaxy connects with a pleasant journey.

Samsung XMAS
Samsung XMAS
Samsung XMAS
Samsung XMAS
Samsung XMAS