In the campaign, we decided to involve diabetics dealing with hypoglycemia on a daily basis in order to make others aware of what hypoglycemia is characterised by and how to react to its symptoms. A proper reaction may save a diabetic's life.
We asked a few hundred diabetics to post strange statuses on their Facebook walls at the very same day and at the same time. These statuses looked as if they were written under the influence of alcohol. After a few hours, all of them explained their state: not everyone who looks or sounds drunk is in fact drunk. Visit www.stophipo.pl and learn about the symptoms of hypoglycemia.
Build awareness of hypoglycemia – low blood sugar level that is often confused with alcohol intoxication – due to similar symptoms.
The reach of the social content published as part of the campaign: 600,000 people. Media budget: PLN 0.